Like TikTok, Reels also makes it easy for users not already following you to see your content, care of the Explore feed that works much like TikTok’s ForYou page. Like Stories and IGTV, Reels is adapted for the vertical format, which therefore makes it quick and easy to re-purpose existing content you may have to this new feature – a win for those of us with numerous platforms to maintain and an ever-decreasing time period in which to do this!
Reels is all about quick and easy to consume video, set to audio, that is both inspirational, educational and entertaining.įollowing similar social media trends of late, Reels follows a format that is less polished and curated than the Instagram feed and more light-hearted, snappy and jovial than IGTV. With potential access changes in the US (and already in India) to TikTok, Instagram has jumped in perfectly to fill the possible gap in these markets. It’s pretty much universally acknowledged that the idea behind Reels is so Instagram can compete with the hugely popular social media platform TikTok – which is similarly dedicated to uplifting and amusing short-form vertical video content. Otherwise, you may see Reel content popping up in your regular Instagram feed, or you can head to the profile page of any creators you already follow and tap their Reels tab, which will now be located next to their feed and IGTV tabs above their Instagram profile gallery. Here you are given the chance to view content from creators you don’t necessarily already follow on the platform. Reels can be found through the new Reels Explore tab, which is located under the magnifying glass icon within your Instagram app. Popular content includes fashion trends, dance moves, inspirational landscapes, beauty tutorials, cute animals and photography tips and tricks!Īlthough this could just be our feed, because the Reels you will see on your feed will be tailored to the sort of content you already consume on Instagram, as well as your geographical location and who you already follow on the platform. The tone of Reels tends to be light-hearted, inspiring, engaging, fun and humorous. Similar to TikTok, videos on Reels are set to pre-recorded audio you can choose from Instagram’s extensive library. Instagram Reels is a new feature on the Instagram platform, which is dedicated to 15 second short vertical video content.
So backing up a little, maybe a few words about what Instagram Reels is exactly, might prove helpful! But maybe we first need to quickly fill in a bit of background info before we get ahead of ourselves, because yes, we’ve got the tendency to do that, what with the excitement and all!
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